As a specialist in heavy duty oil and lubricants since 1866, Valvoline knows better than anyone what this business is all about. Because whether it concerns transport, (mining) construction, industry, marine or the agricultural sector, Valvoline’s top-quality products perform under the most extreme conditions. They’re completely dedicated, with expertise and a down-to-earth attitude.
Yet the American oil brand in Europe is relatively unknown, especially in the heavy duty segment.
Bovil’s job is to create more awareness for Valvoline in Europe. With a creative, activating 360° campaign that has impact, which is then rolled out in all European countries and in multiple language versions. The result: the specialists in heavy duty lubricants are central to the playful campaign ‘Blood, sweat & oil’.