Signify (former Philips Lighting) recently launched the Philips HDMI Sync Box: a device that can synchronize Philips Hue lights with any streaming content that comes through the box. It creates an immersive lighting experience around the TV room when gaming, watching Netflix or movies.
Bovil was asked to develop a second placement display for in-store purposes. This display contains a product demo, which can be found in all TV departments in the biggest electronics stores in The Netherlands. It all started with a hand-drawn concept, which has been further developed into a digital 3D model to produce the store actual displays.