The Amsterdam region and Schiphol, together with VDL Bus & Coach and Connexxion, have taken a huge step in the transition to ‘zero emission’ with the introduction of Europe’s largest E-fleet. No less than 100 electric VDL buses run on average about 30,000 km in Amsterdam, at Schiphol Airport and the surrounding area, spread over 15 lines. This ‘Amsterdam Metropolitan Area’ also takes a new step in the operation itself, because the line is operational no less than 24 hours a day.
In order to provide insight into a complex operation such as this, and at the same time highlight the role of VDL Bus & Coach in this gigantic transition project in Amsterdam and its surroundings, Bovil developed the ‘Aiming for zero’ campaign. Various items were set up in the run-up to a grand introduction event. A mood film created the greatest impression with insights into the size and complexity and spearheaded the total project.