Bosch recently introduced INTEOX, a new camera platform that is set to change the security and safety industry. INTEOX is the first fully open platform of its kind, which gives system integrators and app developers unlimited freedom for innovation and customisation. INTEOX enables app developers and integration partners to easily develop unlimited software apps based on a common language. System integrators can customise their security solutions with ease to meet specific and changing customer requirements by adding apps and deploying them into a new range of INTEOX cameras. So, with the launch of the INTEOX platform, innovation in the industry becomes more accessible and the possibilities unlimited.
In order to launch INTEOX successfully in the market, Bosch worked closely with our team from the very first moment. Together we worked on the right messaging and brainstormed initial ideas to launch a platform of this kind. After this first phase, we worked on the visual identity and developed an interactive online presentation tool that was the first INTEOX asset. The rest of the launch campaign and all its assets quickly followed. From presentation tools to (teaser) videos and extensive social media content. The result: a ground-breaking launch, for a ground-breaking new concept!