Grodan introduces e-Gro; the open software platform for Precision Growing. With all the available data in the greenhouse today, it is sometimes difficult for growers to make informed choices regarding their cultivation strategy. e-Gro offers a solution, because the platform gives growers smart recommendations and info about their crop, so that they get the most out of their crop and greenhouse. Or in other words: the more you know, the better you grow.
To launch e-Gro in an appropriate way with a lot of impact on the market, Grodan went to Bovil. Our team developed a smart concept that through a 360 ° campaign was activated. Promotional videos in multiple languages, interactive sales presentations, online content, event walls, a brochure and advertisements in various trade magazines are just a few examples. The result: a very successful launch of e-Gro, that will be rolled out more and more in the coming months!