Earlier this year, you could have read here that, for Brabantia, the year 2019 would be entirely devoted to social. And so, it was. In recent months, social media has been packed with this household design brand’s products, where the existing ‘Designed for Living’ was combined with the new #enjoythedoing. After a very successful first flight of the rotary dryer campaign at the beginning of this year, there followed campaigns for Linn and Bo (clothes hanging rack and waste bucket), Tasty+ and SinkSide (cookware and dishwashing aid) and Ironing (ironing boards), which is still running.
For all new social content, we worked once again with illustrator Freek van Haagen, photographer Björn Staps and Ben and Tatjana from Studio Aandacht to give a unique twist to the Brabantia products. And, with great success. Very positive reactions could be read on all social channels throughout the year and website visits increased significantly by 250% during the campaign periods. Conclusion: Brabantia gained massive social success in 2019, on to more in 2020!