The third and final step in our process: activation. In the end, everything revolves around this. It is why you develop a strategy or campaign. The goals you set must be achieved. This phase is based on an activation plan where the objectives, target groups and planning come together. The Hero, Hub, Hygiene model (developed by Google) is perfectly suited to this because it is as simple as it is effective. In short: the ideal basis for your content strategy and marketing.
The heart of almost every content marketing programme is the website. How it is organised and shaped, and how social media is linked to it.
Of course, the resources included in the activation plan must also be right. Whether that involves writing white papers by choosing the most appropriate copywriter for a specific task (from our broad network of native English and Dutch copywriters). Or using our studio to work on films, animations, illustrations, infographics, brochures. Or creating presentations, websites or online applications such as banners.
How we create impact with activation:
- Video editing
- 3D design
- Virtual / augmented reality
- PowerPoint presentations
- Online resources (banners, web pages, etc.)