Brabantia is known for its innovative household items, each with a beautiful design. As part of their commitment to separate waste at home in the right way, they developed a revolutionary waste bin: Bo. Bo stands out for its unique design, long legs and special colours, so it really becomes part of your interior. In addition, Bo is made of sustainable materials, which of course fits seamlessly with the latest trends and Brabantia’s DNA.
To launch Bo in a unique way, the Bovil team worked closely with the Brabantia team. This resulted in a 360° campaign, both online and offline, and from social media to POS material. And so together we made ‘waste beautiful’.