Lumiware is a second brand of Signify (formerly Philips Lighting) and offers a total range of lamps and lighting solutions for Northern Europe. Lumiware is especially for retailers and installers who are looking for quality, but at a more competitive price than the leading brands in the market. Lumiware is brand new and – until not long ago – was only a name on paper. That’s why Bovil has been asked to bring the brand to life. Making it a viable brand for professionals.
Our team started with the positioning and messaging for Lumiware, with the strong proposition line ‘Light on energy, low on price’ as a result. This was used as a basis for a complete corporate identity and campaign development. In addition, we also developed extensive guidelines for the corporate identity. Helping keep the identity intact for the various agencies and clients globally. And supports roll-out of this new, exciting brand in the market.
We also developed a complete global toolkit, including ads, leaflets, presentations and a webpage. The result: a complete and successful launch of Lumiware in the market! Perfectly packaged for professionals.