In the world of lighting, Philips Hue has become a global phenomenon for lighting up everything in and around your home. Hue is a lighting concept that, through your wireless home network, not only creates atmospheric spaces with lighting, but also has many other smart and functional features. But how do you communicate a complex story like Hue, and all those features and functions, in a simple and effective way in a retail environment?
To ensure Hue’s total concept came to life in the right way in retail, Bovil developed, together with the Philips Hue team, a complete instore and shelf design for these innovative lighting solutions. After extensive testing of the 3D models worldwide, the concept has been implemented and rolled out everywhere, including online retailers.