Immunity has always been a particularly important topic in the food industry, especially in infant nutrition. The onset of COVID-19 has made immunity play an even bigger role in infant nutrition; many parents of children 0-1 worldwide are concerned about their children’s immune systems, making immunity the number one health concern for parents of children in this age group.
FrieslandCampina Ingredients has been an expert in infant nutrition for many years, thanks to decades of experience in researching and developing ingredients. Bovil was approached to develop a campaign, together with FrieslandCampina Ingredients, that would underline immunity, with the goal of getting in touch with their target groups. The concept was born: Let’s talk immunity.
With “Let’s talk immunity”, FrieslandCampina Ingredients (literally) talks with the various groups and stakeholders; from young parents to the scientists who deal with immunity on a daily basis – all while sharing their insights.
The first part of the campaign – a series of videos and LinkedIn posts featuring parents and scientists – has now gone live. Bovil developed the concept and took care of the production of the video, and photo shoot at Lukkien. Today, we are already working hard on the next stage in the roll out.