Since day one, Brabantia has distinguished itself with high quality design and product development, built around household rituals that can be found in every house. And Brabantia’s products don’t only make those easier, but also more fun. This has been the underlying drumbeat of the ‘Enjoy the doing’ campaign, that has been running since 2019. Different product ranges are at the centre of the different campaign flights, where the fun of daily chores gets all the attention.
So, in 2020 we developed a social media campaign consisting of short stop motion clips for online platforms like Facebook, Pinterest, and Instagram. Each clip shows one of the items of the Brabantia product categories, each in their own way, using distinctive brand assets. With fresh and warm colours, doodles and fun elements, we created the impact Brabantia was looking for – the results were amazing!