Thought leadership. A buzzword? Or a really smart way of approaching the market? Many people talk about it, and many claim they know about it. Well, they don’t. The fact is, very few people have studied it. That’s why Bovil and Company Webcast have gathered together experts in the field to break it down and tell you all about thought leadership in a series of webinars.
Each webinar has its own expert and theme, varying from the background theory in the first broadcast, to best-practice case studies from the market in the subsequent webinars. The first is hosted by Dr. Mignon van Halderen, lecturer (associate professor) in Thought Leadership at Fontys University of Applied Sciences in Eindhoven. The second and third webinars are best-practice cases with Peter Duine of Signify and Robbert van Breda of Duynie Group, explaining how thought leadership is integrated in their organisations.
Curious about the complete series of webinars? Check them out!
dr. Mignon van Halderen, Fontys Hogeschool
Peter Duine, Signify (voorheen Philips Lighting)
Robbert van Breda, Duynie Group