For more than 50 years, Duynie Group has been a leading player in the processing of co-products from the agro-industry. As part of the Cosun group (including Suikerunie and Aviko) Duynie Group processed the residual products from the production processes and converted them into cattle feed. Over the years, Duynie Group has built a unique position by seeing co-products as opportunities rather than waste. This made it possible to develop other high-quality products in new markets in addition to cattle feed. This in effect upgraded the co-products and added new and improved value.
The Duynie Group now consists of 4 business units that operate in very different markets.. Duynie Group has grown to become an innovative market leader and the time was right to review their positioning. After a pitch Bovil was selected for it’s pragmatic and professional approach. Since then Bovil has reshaped the identity of the group, which is supported with the new theme ‘Creating new value’.
The next step is to link the 4 business units – each with their own position in the market – to one single overarching positioning.