Bosch Building Technologies thinks so. That’s why they deliver intelligent technologies that create fascinating experiences. Making buildings not just smarter, but safer and more sustainable too.
Working closely with the Bosch BT team in Munich, Bovil has developed the launch campaign of their new positioning. Examining everything from global trends through to real life practical insights, the new positioning takes The Internet of Things into smart buildings. Bovil has developed the launch messaging and captured this in a great brand film, shot on location in Munich. Throughout the year, more campaign assets will be released. Everything from website and sales assets through to events and social media.
The results so far? Very positive. We’re changing attitudes and perceptions of what a ‘smart building’ can do. The campaign takes Bosch BT into a new creative direction, focussing on more emotional benefits and using two key characters – Amy and May. Check out the video to see how it worked out and watch this space as more campaign assets get rolled out throughout the year.