Recently, VDL Bus & Coach reached the milestone of 50,000,000 electrically-driven kilometres with 670 buses in 10 countries across Europe. Over 130,000 kilometres were driven every day in many European cities and regions, saving 7 million kgs of CO2 emissions. All together very impressive numbers and an absolute highlight that fits perfectly with the ‘Aiming for zero’ philosophy of VDL Bus & Coach.
To create awareness for this milestone, our team developed a social media campaign for Instagram, LinkedIn and Facebook, highlighting every country, city and operation that did their bit in realising the 50,000,000 electric kilometres. From the moment that the milestone was reached, a daily post on Instagram underlined a specific country.
The campaign turned out to be very successful. Now let’s start our journey to 100,000,000 electric kilometres!