Great Taste For Waste is an exhibition at the Klokgebouw during Dutch Design Week. The inspiration for the project is Guus, a black Labrador. Guus has been collecting all sorts of waste that he found during their daily walks. A theme was born and the creative population of the Klokgebouw comes up with their own meaning to “Great Taste For Waste”.

An advertising agency like \BOVIL is an idea factory. The waste we create is unused ideas. In fact, it takes 99 ideas to get one golden thought.