Intro
EU-legislation decides street lighting needs to be 'green' before 2012

Insight
The best way to communicate this to municipalities is by personalizing this situation

Idea
Philips involves the lamp post that's in front of the municipality office in the story. The movie redirects to the Green Outdoor website, where all background information can be found. This concept has been developed and executed for 12 countries, in their own foreign languages.