Introduction
Philips proudly presents the Platinum, a concert light that is more compact than ever before and has an unprecedented level of brightness.

Insight
The target group has a wide knowledge of concert-lighting systems. It is simply an everyday item for them, and they have become spoilt for choice.

Idea
Rather than a huge rock extravaganza, the campaign features ordinary street performers. Philips takes to the streets to give street performers a taste of the limelight. From busker to rock star: better proof cannot be found.