Introduction
Fontys is a HBO university with 40,000 students and a variety of educational institutions. Research shows that the positioning of Fontys is highly distinctive. 



Insight

Young people choose higher education programmes not based on quality, but on whether or not the course has something to offer them. With key concepts such as ‘focus’ and ‘challenge’, Fontys has all necessary ingredients to offer students exactly that.


Idea

Fontys encourages students to tread new paths. The concept of ‘Think Bigger’ issues a challenge to all current and potential students. In order to add to this strength, we look for current and future students who are outgrowing their current situation.