Intro
A lot of people think it’s better to choose air transport instead of road transport. DPD thinks differently. With a strong road network it’s easier to reach every place in Europe at lower cost by road.

Insight
DPD proves that the only way to deliver cheaper by air is to make and throw a paper plane.

Idea
Potential customers receive a paper airplane. The plane is folded from a DPD letter which explains the advantages of road transport which far outweigh air delivery. Even if it is a paper airplane.