Introduction
Limburg is very proud of Brand beer which has been brewed there for hundreds of years. Each year at Carnival time Brand celebrates its roots by being part of the celebrations.

Insight
Carnaval means party in Limburg. Dressing up in fancy dress, making music and of course drinking beer. Brand introduces a musical instrument that can be played and is also used to carry beer. Perfect for Carnival!

Idea
This year the Tapträöt (taptoeter) arrives in Limburg. Within several weeks 1 out of 5 residents from Limburg will be the proud owners of a Tapträöt and celebrating Carnival with the help of Brand beer.

Appliance
Premium, PR, guerilla, abri (sales), abri (thematic), advertisements, TVC, bannering, web, Facebook, point of sale, DM (carnaval clubs), carnavals theme song, events.