Introduction
Brand beer is the pride of the province of Limburg. As a result, Brand likes to position itself amongst the people in Limburg, particularly during Carnival.

Insight

Unbeknownst to outsiders, when a Limburger signals with a 'sjelleboom' at the bar, he is trying to draw the barman’s attention. However, the challenge of safely carrying the beer is something everyone can identify with. Brand knows how to combine both ideas. 



Idea

Brand proudly presents the ultimate Carnival item for 2011: the Tambeerine. It is a musical instrument that can also be used as a tray. This first 360 degree campaign, which included the Carnival hit song “Ik rammel van d’n dors” (I’ve jingled up a thirst), even earned a nomination for an Effie.