Introduction
Brabantia is an international household-product brand that was looking for a new position in the global market.

Insight
The innovative functionality of Brabantia products is unquestioned. Although the products have a stylish design, Brabantia does not have a stylish image. It was high time to show modern women that functional items can also be attractive.

Idea
Women like attractive things. And also attractive men! However, only beautiful is not enough.